How the app expands your audience

Times have changed. If previously having a website was all a business needed to succeed, now everything is changing again.

In a market that is increasingly focused on mobile devices, businesses are no longer looking for how to create a website, but instead are looking for the advantages of an app over a website. Here at Nwicode, we wanted to explain not only the benefits of having your own business application, but also where to find software for building applications.

Why are apps so effective?

Well, all it takes is a walk outside. How many people have a mobile phone in their hands? Even when you are relaxing at home, our mobile phones are always at hand. Thanks to smart technologies, we use them to exchange messages, update social networks, and even make purchases online.

The vast majority of the time we are in front of the computer when we are at work.

This paved the way for a market focused on mobile devices, and we saw that apps not only provide a higher conversion rate than websites, but are also an important part of building a brand for businesses.

Apps that expand your audience

In the process of interacting with the client of the application, the stages of interaction with the client are: awareness and impact, consideration, conversion and retention. Apps provide unique advantages over websites every step of the way and can be used to significantly expand your audience.

Awareness and impact

When you're looking to expand your audience, there's nothing more effective than using mobile apps.
How many people download games just because someone recommended them?

So it is with your consumers. Friends will share your app and recommend it to their colleagues, and it continues to gather an audience along the way. If you're thinking of using influencers to promote your app, you can even provide followers with simple links to download your app within seconds. This is a marketer's dream come true.

Review

Once you learn how to design an app and deliver it to consumers, that little logo will stay on their screen forever. It serves to create a brand and to remind you that it is always present.

Apps serve as a fantastic call to action, whether through a friend's phone or through paid advertising in other ways. The logo of your own business arouses curiosity and creates a sense of belonging to the customer community.

Transformation

Special offers and events work wonders. "Advise three friends today to get a coupon for a discount of 100$ !» Or alternatively, "Sign up today to get a 15% discount on your first order!"

Consumers love the deals. The concept of getting something at a reduced price works every time and, combined with the app's ability to increase the conversion rate, helps turn regular browsers into customers instantly.

Retention

Apps offer a significant advantage over websites for a number of reasons, and none of them are more than push notifications .
Push notifications have the ability to send users a notification on their screen. You can use these calls to action however you want, the possibilities are endless. From a birthday suggestion (from user profile data) or a geolocation-based reminder, "You're nearby, why not come in!»

This "personal" interaction is automated by the app. However, even though it's automated, it still feels personal to customers. Periodic push notifications not only help drive sales, but also make consumers feel special.
Make them feel special, and they will recommend your business to everyone around them.

The best software for creating applications

At Nwicode, we created an application development platform and simplified it for regular users.



We won't bore you with the terminology, but with our "building blocks" your business can build its own app in no time. In fact, in just half an hour, you can prepare your personal business application!

All this is available in our mobile app builder ! With a huge selection of features, you can personalize the design in just a few clicks, without requiring any developer knowledge.

Start expanding your audience in just a few hours by taking a peek at Nwicode today and create the app that's right for you!