Mobile application categories and applications
Any mobile applications are created based on the needs of users and the direction of business. And since all users have different requests, applications have different directions and technologies. In General, there are several areas and categories of mobile applications depending on their functions.
So let's look at some examples:
Advertising-applications for mobile devices. Such programs are usually limited in their functions, but are very creative and popular in a wide business sector. An example of such a mobile application can be a virtual lighter from Zippo or application Magic Coke Bottle, which is a bottle of "Coca-Cola", predicting the future. Such an application is most often used as part of an advertising campaign of different brands.
News and events. Such programs are designed to broadcast certain events and news. For example, for easy viewing of news from the portal Evening Moscow or live online broadcast of NTV channel.
Service applications, which are an analogue of the sites. Such mobile applications can be developed in the form of catalogs, lists, etc., reflecting the activities of an organization.
Games. Mobile applications today are most often created just for entertainment. Games are developed for a wide variety of platforms (Android, Symbian, Bada, iOS, etc.), their number today is so large that it can not be counted.
Online store. These mobile applications are created for making online shopping clothing, accessories, jewelry, etc. Become more popular because greatly facilitate the process of choosing and purchasing necessary items.
Mobile applications for business. Such programs are created both for communication and optimization of work within the organization (corporate applications), and for interaction with clients.
Other types of mobile apps: content apps, social media apps, system apps, etc.
It is impossible to give a clear classification of mobile applications, because some of them have so rich functionality that they are a kind of "mix" of different types of applications. Typically, these applications, which offer users a wide range of features, are paid. Free applications are often simple SOFTWARE with a limited set of features, for example, to view e-mail. Although there are exceptions.
Modern mobile applications are becoming a powerful marketing tool that allows you to solve many problems: to create an image, to maintain the brand and increase customer loyalty to it, to optimize communication processes, to create a certain information space. Pick up" your " mobile application and keep up with the times!